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SEO Features That Can Improve Your Product Page Ranking

We all know that these are times when internet or online shopping is ruling the roost. There are number of businesses online and you have tough competition with them. Under these circumstances, it’s important to know where your business stands. Here we discuss few SEO features that a top ranking website or a product page has:- Avoiding long URLs- This is the prime requisite. One needs to stick to short URL with keyword describing products. One should not use unnecessary content, and one should be using appropriate keywords. This helps the search engines in suggesting the websites to the customers. In brief, the URL need to be simple and easy to comprehend. The title tag should relate to the product- While searching the searcher will evidently choose a title tag, so if one needs a perfect title tag which are related to product name, specification, then it’s important consider the following tips :- Avoid duplicates in words The URL need to be simple and clear Im...
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Google street view

Google street view is a technology under which one gets to see panoramic views of many streets of the world from particular positions. It was introduced in the year 2007 in the United states across many cities. Here are some basic facts about Google street view : 2007- The launching year. Launched by Immersive media technology. 2008- It was in this year that Google announced that it was experimenting with face blurring technology on the streets of Manhattan. This is one technology that makes use of computer algorithm to detect faces and blur them.  Street view joined with Google Earth 4.3. , maps application for S60 3rd edition, for Apple iPhone.  In the same year pegman icon is introduced as primary user interface. 2009- The full screen option is introduced. Smart navigation also introduced under which the users can navigate by double clicking the cursor  and seeing the various aspects of the panaroma. 2010- Indoor view made available for various busi...
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Why does Google penalise you ?

The internet needs to be spam free and in order to improve experience of the user, Google is on a mission that is to penalise the sites. It has many algorithms which help in clearing the manual and automatic penalties.   So, what exactly is manual penalty? Under it, one tends to get a notification from Google, and soon, the site vanishes from the searches. This is an easy approach. The other approach is  difficult and rather strict. Under this, no notice is served. This means fall in keyword ranking and drop in traffic. Also, this leads to lot of clean up which can be extremely tedious in nature. So, where did you go wrong and why was your site penalised ? Lets decode the reasons behind this :- Linking that is unnatural- If you link websites which are not relevant then this is an example of unnatural linking. Some people indulge in the bad practice of influencing search results by buying links and this results in Google penalising your site. Copied content- C...
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RESPONSIVE WEBSITE LAYOUT

Responsive website layout or responsive web design can be described as an approach that suggests that design should be such that it responds to the behaviour of the user. The environment  is based on screen size, platform or orientation. The approach consists of flexible grids, and images, layouts, and clever use of CSS media  queries. Responsive against Adaptive web design Both of them seem to look the same. But, the fact of the matter is that they aren’t . Both approaches tend to complement each other. It’s the content which is the ultimate decision maker. The Flow It’s a general common sense that as screen size becomes compact or small, the content tends to take a vertical form and the everything below is pushed down. This is called flow. It’s up to you that whether you use pixels or points, but soon one tends to get used to it. Relative units The screen can be a desktop, a mobile screen or anything. The density of pixel can vary, s...
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Things to consider before website migration

Let’s start from the basics.What is website migration after all ? Website migration can be described as migrating or moving a website from one web host to another one. All the integral files are moved from one host to the other host. This involves lot of hard work not only for the developer, but also for the search engine optimizer who works hard to build the presence of website. Website migration can be done smoothly by following the given fundamentals:- Calculate the risk factors- When we are migrating a website, there are number of risks involved. There is the risk of losing traffic, loss in revenue and loss of keyword rankings. So, it’s vital one needs to calculate and assess the risks factors. Have a backup- It’s a known fact that a small bug can cause lot of issues. It’s hence important that your old website has a good backup. Redirection of URL is important- It’s very important to redirect each and every URL to new URL. If there is no redirection than the user wil...
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