We all know that these are times when internet or online shopping is ruling the roost. There are number of businesses online and you have tough competition with them. Under these circumstances, it’s important to know where your business stands.
Here we discuss few SEO features that a top ranking website or a product page has:-
- Avoiding long URLs- This is the prime requisite. One needs to stick to short URL with keyword describing products. One should not use unnecessary content, and one should be using appropriate keywords. This helps the search engines in suggesting the websites to the customers. In brief, the URL need to be simple and easy to comprehend.
- The title tag should relate to the product- While searching the searcher will evidently choose a title tag, so if one needs a perfect title tag which are related to product name, specification, then it’s important consider the following tips :-
- Avoid duplicates in words
- The URL need to be simple and clear
- Important keywords need to be mentioned
- Never use the name of the company in the tag
3. Mobile friendly- The website needs to be mobile friendly. Statistics show that most of the users use mobiles for shopping online. Hence, it’s important that if your product is not mobile friendly , half of the customers can be lost.
4. Reviews- Most of the customers, tend to read the reviews in the websites about the product, before buying it. Also, Google scans these website reviews regressively. Therefore, it is necessary to have these reviews according to Google standards.
5. Keywords- Content is the king and that holds true. The content writer or the copywriter need to write the content and stuff keywords in such a manner that it increases the traffic to the website.
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